Go Earth launches new software division to help Warrington businesses solve real problem

Warrington-based Go Earth Ltd has launched a new division to help local businesses use modern software and artificial intelligence to solve practical business problems more quickly and affordably than ever before.

The new service, operating through www.bestsoftware.earth, is aimed at businesses of all sizes across Warrington and the surrounding area, from established companies with complex systems to smaller firms that know something in the business could work better, but are not sure where to start.
Go Earth believes that many local businesses are still held back by outdated processes, duplicated admin, manual spreadsheets, disconnected systems and software that does not quite fit the way the business actually works. Until recently, solving these problems with bespoke software could be expensive, slow and difficult to justify. A system that may once have cost £50,000 to specify, build and test can now, in suitable cases, be developed for a fraction of that cost.
The reason is the rapid development of artificial intelligence and modern software tools. AI does not remove the need for experience, judgement or proper business analysis, but it can dramatically reduce the time needed to design, code, test and improve useful systems. This makes bespoke software realistic for businesses and other organisations that would previously have assumed it was only for large organisations with very substantial budgets.
The new division is headed by Martin Berman, who brings extensive experience in software, business analysis, artificial intelligence and the practical use of technology to improve business performance. His approach is deliberately business-led rather than technology-led. The starting point is not “what software can we sell?” but “what problem are you trying to solve, what is it costing you, and what would a better process look like?”

Typical projects might include replacing spreadsheets with a proper database, automating repetitive office tasks, improving customer enquiry handling, linking existing systems together, creating internal dashboards, building simple customer portals, using AI to process information more quickly, or developing bespoke tools that give staff the information they need without wasting time.
Martin Berman said: “A lot of business owners know that software could help them, but they are understandably cautious. They may have had poor experiences in the past, or they may fear that a software project will become complicated, expensive and difficult to control. Our message is that things have changed. With the right advice, modern AI-assisted development can make bespoke software far more affordable, and the process can be much more practical and down to earth.
“We are not interested in technology for its own sake. We want to sit down with local businesses, understand the real commercial issue, and then work out whether software or AI can provide a sensible, cost-effective answer. Sometimes the best answer may be a small system that saves a few hours every week. Sometimes it may be a larger project that changes how the whole business operates. Either way, the focus has to be on business value.”

They provide a completely free, no obligation, 1 hour consultancy at https://bestsoftware.earth/free-initial-consultancy/
Go Earth’s aim is to reduce the fear and uncertainty that many companies feel when considering a software project. The service is designed to be approachable, clear and commercially realistic. Businesses do not need to know technical language or have a detailed specification before making contact. In many cases, the first stage is simply a conversation about what is frustrating, slow, expensive or difficult in the business.
The company is particularly keen to speak to Warrington businesses that have grown around informal systems and now need something more robust. That could include manufacturers, professional firms, service businesses, distributors, property businesses, marine businesses, trades, consultants, training providers, charities or any organisation where better software could save time, reduce errors or improve customer service.
Martin added: “Local businesses should not be frightened of bespoke software. They should see it as a practical tool, just like taking on the right member of staff, buying better equipment or improving their premises. The difference now is that AI means the cost and speed of development can be very different from what many people remember from a few years ago.”

Businesses interested in exploring how bespoke software or AI could help them can visit www.bestsoftware.earth or contact Go Earth Ltd to arrange an initial conversation.